Laura Flamenco

Marketing Executive

Strategic growth leader shaping DTC brands and SaaS ventures at scale. From global giants like AT&T, DIRECTV, and Telefónica to early-stage innovation, I drive bold ideas with precision and performance.

• Strategy
• Go-to-market
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Go-to-Market

2023 — Spearheaded the development and launch of AT&T Internet Air, a fixed wireless access product designed to extend AT&T’s internet services to regions beyond the reach of its flagship Fiber network.2022 — Led the strategic development and rollout of AT&T’s Straightforward Pricing, establishing a simplified and transparent pricing model that became the standard for its Fiber product.2015 — Directed DIRECTV’s omni-channel Customer Lifecycle Management (CLM) initiatives, overseeing agency execution, budget management, and strategic partnerships with major content providers including HBO, Discovery, and Disney.2009 — At Telefónica Movistar (Mexico), managed retention strategies focused on maximizing ARPU and customer lifetime value (LTV), driving sustainable revenue through targeted loyalty programs and churn reduction efforts.

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Strategy

2024 — Contributed to product development strategy for a SaaS venture supported by AT&T and Google, focused on leveraging cross-platform capabilities to accelerate innovation and scale.2020 — Designed and implemented the retention strategy for the launch of DIRECTV STREAM (formerly AT&T TV), positioning the service for competitive growth in the streaming market.2013–2019 — Led the development and execution of retention strategies for the combined AT&T and DIRECTV business, supporting over 60 million customers across TV and broadband services.2008 — Served as a Business Intelligence Strategist, leading the design and deployment of Hyperion Essbase cubes for enterprise clients such as Aeroméxico and Santander Bank—laying the foundation for scalable, data-driven decision-making frameworks.

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